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Privacy Policy
BLÉRA ("we," "us," "our") respects your privacy. This policy explains what we collect when you visit blera.com or place an order, why we collect it, and what control you have over it.
By using our site, you agree to this policy. If you don't agree, please don't use the site.
Who we are
BLÉRA is operated by [Legal Entity Name], registered at New Cairo, Egypt.
For any privacy question, contact us at [info@ble-ra.com].
What we collect
Information you give us
- Name, email address, phone number
- Shipping and billing address
- Order history and product preferences
- Anything you write to us — support messages, feedback, survey answers, product reviews
Information collected automatically
- Device type, browser, operating system, and IP address
- Pages viewed, time on site, referring links, and how you arrived
- Cookie and pixel data (see Cookies below)
Information we do not collect
We never see or store your full card number. Payments are processed directly by our payment providers, who handle card data on their own secure systems.
Why we collect it
- To process, pack, and deliver your order
- To send order confirmations, shipping updates, and delivery notifications
- To respond to your questions and handle returns or complaints
- To send marketing emails or SMS — only if you opt in, and you can opt out at any time
- To improve our products, site, and service based on how the store is actually used
- To detect fraud and protect the store
- To meet legal, tax, and accounting obligations in Egypt
We do not sell your personal data. Ever.
Who we share it with
We share only what's necessary, only with parties who need it to do their job:
| Who | What they do |
|---|---|
| Shopify | Hosts our store and processes order data |
| Payment providers | Process payments securely |
| Shipping and fulfilment partners | Deliver your order |
| Email and SMS platforms | Send order updates and, if you opted in, marketing |
| Analytics and advertising platforms | Help us understand site traffic and measure campaigns |
We may also disclose information where required by Egyptian law, a court order, or a legitimate request from a regulatory authority.
Some of these providers operate outside Egypt, which means your data may be stored or processed abroad. We only work with providers that apply recognised data protection standards.
Cookies
Cookies are small files stored on your device. We use them to:
- Keep items in your cart between visits
- Remember your preferences
- Measure how the site performs
- Show relevant ads and measure whether they worked
You can block or delete cookies in your browser settings. Some parts of the store — the cart in particular — won't work properly without them.
How long we keep your data
- Order and transaction records: retained as long as required by Egyptian tax and commercial law
- Marketing contacts: until you unsubscribe, plus a short period to honour the request
- Account details: until you ask us to delete your account
- Analytics data: typically retained in aggregated form
Your rights
Under Egypt's Personal Data Protection Law (Law No. 151 of 2020), you have the right to:
- Know what personal data we hold about you
- Access a copy of it
- Correct anything inaccurate
- Ask us to delete it, where we're not legally required to keep it
- Withdraw consent to marketing at any time
- Object to certain uses of your data
Email [privacy@ble-ra.com] to exercise any of these. We'll respond within 30 days. We may ask you to verify your identity first.
Security
We use SSL encryption across the store and work only with established, PCI-compliant payment processors. No system is perfectly secure, but we take reasonable and appropriate steps to protect your information — and we'll notify you and the relevant authority if a breach affects your data.
Children
Our store is not intended for anyone under 18. We don't knowingly collect data from children. If you believe a child has given us their information, contact us and we'll delete it.
Third-party links
Our site may link to other websites — social platforms, partners, press. We're not responsible for their privacy practices. Read their policies before sharing anything.
Changes to this policy
We may update this policy as our business or the law changes. The revision date at the top will always reflect the current version. Significant changes will be announced on the site.